Getting to Know: Ed Seyfried





We thought that it’s high time we stepped out of the shadows and started introducing ourselves
to our beloved owners. First up: Chief Executive, Ed Seyfried.

What attracted you to horseracing? My mother loved to go racing and was very social on-course!
I was dragged off racing from prep school, encouraged to follow the sport and left free to roam in the
betting ring. I was almost adopted on the racecourse by a bookie called Charlie James who used to
mark my card and then tell me which bookies to have the bet with!!!

Did you learn to ride? Yes. My first pony was called Rascal, who I hold in high esteem because he
helped land me my first kiss at Pony Club Camp, which took place at Stratford Racecourse. It was
very a proud moment, aged 12-years-old. My second pony was called Star, then along came Dove
and so I continued to enjoy Warwickshire Hunt Pony Club and plenty of kissing!

  Ed with Dove                                                                                                                          Ed with Rascal 

Are you an armchair jockey? Yes and No! I’ve ridden in five point-to-points and very nearly finished
one of them! I was tailed off – they probably wanted to start the next race – but I didn’t want to fall at
the last. They had finished the race, I was so far tailed off, and was just hacking along at the back – the
horse just wasn’t a school master. He was quite a difficult ride actually and he didn’t jump very well.

The first two races I rode him in, I was told to do one circuit and pull up – I very much had my L plates
on! Third race – I fell off in the lead – I really went for it that day! It was a nasty downhill fence, which
they have now removed, so I’ve been vindicated. The fourth race, I pulled up and sadly he broke down
in my final outing.

What was your first dalliance in racing? When I was 16, my French exchange student’s father was a
trainer in Brittany and I was fortunate enough to enjoy two summers with them, learning the art of
international horseracing; thanks for putting up with me Monsieur Lamotte D’Argy!

What was the incentive to launch Old Gold Racing? Two things. Firstly, working with Chris and James
Day – our Chairman and Chief Operations Officer respectively. Both have the most impressive outlook in

Also…. my great friends, the Corsellis family, unbelievably kindly grandfathered me into each of their
racehorses. Just a small percentage, but nevertheless I felt like a real owner. And from that, I realised the
really visceral feeling of owning a racehorse despite just a small percentage stake. I recognised that I
could share that experience with others, make them jump and down as animatedly as I do when we’re
in a tight finish –  and potentially commercialise it.

What is your vision or Old Gold Racing? The vision is to have a racehorse syndicate business with all
the latest technology and trimmings, that enables owners to own horses globally. That you open your
app and have access to your horses in the UK and internationally, with the ability to watch them live from
your phone or in person.

Who’s your favourite horse? Spartan Missile won the Foxhunters (amateur ridden) owned by John
Thorne, who was Master of Warwickshire Hounds. He came a great second in the Aldaniti Grand National
(1981), ridden by John who was 54 at the time and he used to field master on the horse in between races!
I love the diversity and the enjoyment the partnership had (horse and owner).

    Spartan Missile

What’s your favourite moment in racing? Braqueur D’Or coming fourth in the Hennessy Gold Cup
(renamed the Ladbroke Trophy). The Corsellis family and I co-owned Braq and is one of the ethos
behind Old Gold Racing.

I was also involved with another horse called Binge Drinker, who beat Might Bite back in 2016. Both
horses were at Ffos Las for their Novice Chase debut and the Henderson camp were rather bullish.
Might Bite was the big thing on the racecard that day, at 1/2Favourite and we beat him!
Unfortunately, Binge Drinker only ran once again and so he never became what we hoped he would be,
but that’s racing for you – a good leveller.

 Braq with OGR silks

What’s your pet hate / makes you angry? Being in a fast-food restaurant and finding the service slow.

Who is your hero? Can I have two?! Please?! Thanks.

Firstly perhaps would be my five times great uncle Captain Edward Holbech, 6th (Inniskilling) Dragoons,
who as Troop Leader of No.1 Troop led his men during the most famous cavalry charge of the battle of
Waterloo, that of the Union Brigade.

His troop suffered the heaviest casualties of his regiment.  I believe that he was point troop, of the point
squadron of the regiment that led the charge – ergo he was right at the front when they smashed into the
opposing French infantry and nearby cavalry, leaving them in complete disarray and confusion. My glittering point to point career suggests that I might not have made it quite so far into the French lines!

In 2018 my cousin Tim Holbech bought back Edward’s Waterloo Medal plus a musket ball that had lodged
in his body during the charge.

Conversely my second hero is an American folk singer-songwriter called Harry Chapin.  Chapin wrote very
poignant story songs (Taxi, Cats in the Cradle) which inspired me as a starry eyed teenager to pick up a
guitar and put pen to paper too. (Coyly admits to having an EP available on iTunes called Diesel Blues
and Other Stories!).

   Henry Chapin

Harry Chapin also set up World Hunger Year a charity he founded in 1975 dedicated to eradicating hunger
and poverty, fully more than a decade before Bob Geldof entreated us to “give us your f*$£in’ money.